Over the past few years, building brands, writing, and reflecting on what kind of leader I want to be. I’ve come to believe that leadership is less about position and more about identity. In a recent seminar outline I developed around “Kingdom Leadership,” three ideas stood out to me: identity, obedience, and action. While those… Continue reading Faith-Based Leadership: Principles for Modern Businesses
Author: Richard Merriner
Mastering Horse Health Branding Strategies
As President of Richdel, I’ve seen brands thrive and fail in the crowded, passionate horse health space. This market's fragmentation reflects diverse customer needs, but it also means you can’t be everything to everybody. Finding Your Lane In a noisy market, clarity wins. Take Select The Best as a strong example of a "backstop" brand… Continue reading Mastering Horse Health Branding Strategies
Failing Forward
Embracing the stumble on the path to something greater. I started my animal health business in 1989, fresh out of my undergraduate years. On paper, as the President of Richdel, Inc., it might look like a straight line of success. But if you look closer, my life, like anyone else’s, is a map covered in detours… Continue reading Failing Forward
What I Do!
I help people care for the animals they love, and I help the people around me succeed. For more than three decades, I have operated at the intersection of animal health manufacturing, entrepreneurship, and leadership development. As President of Richdel, Inc., manufacturer of the Select The Best brand, my work centers on delivering reliable nutritional… Continue reading What I Do!
Supporting Healthier Animals & Developing Successful People 