Shutterstock Image Breakthrough Science: Horses love carrots AND they're good for them! Hello fellow equine enthusiasts! As the President of Richdel, Inc., and someone currently surviving on coffee as an MBA candidate during Mid-Terms at the University of Nevada, Reno, I always appreciate when hard data backs up common sense. Case in point: a "groundbreaking"… Continue reading Stop the Presses: Groundbreaking Study Confirms Horses Actually Love Carrots
Tag: Equine wellness
The Nutritional Triad: Understanding Omega 3, 6, and 9
Hello everyone. In my dual roles as the President of Richdel and an active MBA student, I frequently find myself analyzing the intersection of equine nutritional science, supply chain economics, and product innovation. One topic that perfectly bridges these areas and fundamentally impacts the health of our horses is the strategic use of dietary fats:… Continue reading The Nutritional Triad: Understanding Omega 3, 6, and 9
Mastering Horse Health Branding Strategies
As President of Richdel, I’ve seen brands thrive and fail in the crowded, passionate horse health space. This market's fragmentation reflects diverse customer needs, but it also means you can’t be everything to everybody. Finding Your Lane In a noisy market, clarity wins. Take Select The Best as a strong example of a "backstop" brand… Continue reading Mastering Horse Health Branding Strategies
Supporting Healthier Animals & Developing Successful People 