The Nutritional Triad: Understanding Omega 3, 6, and 9

Hello everyone. In my dual roles as the President of Richdel and an active MBA student, I frequently find myself analyzing the intersection of equine nutritional science, supply chain economics, and product innovation. One topic that perfectly bridges these areas and fundamentally impacts the health of our horses is the strategic use of dietary fats:… Continue reading The Nutritional Triad: Understanding Omega 3, 6, and 9

Mastering Horse Health Branding Strategies

As President of Richdel, I’ve seen brands thrive and fail in the crowded, passionate horse health space. This market's fragmentation reflects diverse customer needs, but it also means you can’t be everything to everybody. Finding Your Lane  In a noisy market, clarity wins. Take Select The Best as a strong example of a "backstop" brand… Continue reading Mastering Horse Health Branding Strategies