Shutterstock Image Well, science finally has an answer. Or, at least, a very well-researched hypothesis published in the Journal of Equine Veterinary Science. A recent study under review titled "Horses Prefer Their Rider: A Strange Situation Test Adaptation Shows Behavioral Evidence for Partner-Specific Bonding" decided to tackle this age-old mystery. Here is a breakdown of… Continue reading Do Horses Actually Like Us? Unpacking the Science of Equine Affection
Tag: Horse health
Stop the Presses: Groundbreaking Study Confirms Horses Actually Love Carrots
Shutterstock Image Breakthrough Science: Horses love carrots AND they're good for them! Hello fellow equine enthusiasts! As the President of Richdel, Inc., and someone currently surviving on coffee as an MBA candidate during Mid-Terms at the University of Nevada, Reno, I always appreciate when hard data backs up common sense. Case in point: a "groundbreaking"… Continue reading Stop the Presses: Groundbreaking Study Confirms Horses Actually Love Carrots
The Nutritional Triad: Understanding Omega 3, 6, and 9
Hello everyone. In my dual roles as the President of Richdel and an active MBA student, I frequently find myself analyzing the intersection of equine nutritional science, supply chain economics, and product innovation. One topic that perfectly bridges these areas and fundamentally impacts the health of our horses is the strategic use of dietary fats:… Continue reading The Nutritional Triad: Understanding Omega 3, 6, and 9
Embracing Female Leadership in the Animal Health Industry
As we celebrate Women's History Month, I’ve been reflecting on the forces that shaped my view of leadership. As a business leader, the owner of Richdel Inc., and a current MBA student, my strategic philosophy is constantly evolving. But its foundation was built decades ago, watching the incredible women in my life break barriers. A… Continue reading Embracing Female Leadership in the Animal Health Industry
Mastering Horse Health Branding Strategies
As President of Richdel, I’ve seen brands thrive and fail in the crowded, passionate horse health space. This market's fragmentation reflects diverse customer needs, but it also means you can’t be everything to everybody. Finding Your Lane In a noisy market, clarity wins. Take Select The Best as a strong example of a "backstop" brand… Continue reading Mastering Horse Health Branding Strategies
Supporting Healthier Animals & Developing Successful People 