Image Courtesy of UC Davis Weill School of Veterinary Medicine Center for Equine Health As the president of Richdel, my daily focus usually centers on the microscopic details of equine nutrition. I spend a significant amount of my time analyzing the precise ratios of amino acids, minerals, and vitamins that help our horses perform at… Continue reading Points of Precision: Analyzing the Data Behind Modern Equine Acupuncture
Tag: Equine nutrition
The Invisible Hurdle: Why IBD Might Be Affecting Your Horse’s Performance
Image by Shutterstock As an MBA candidate at the University of Nevada, Reno, I spend a lot of my time focused on identifying inefficiencies and finding data-driven solutions. Whether I am in the classroom or leading the team at Richdel here in Carson City, the goal is always the same: keep the organization running at… Continue reading The Invisible Hurdle: Why IBD Might Be Affecting Your Horse’s Performance
The Collagen Connection: A Smarter Path to Equine Soundness
Image by Shutterstock If you’ve ever watched a horse move with effortless, floating suspension, you’re witnessing a remarkable feat of structural engineering. Every stride depends on a finely tuned system built for strength, elasticity, and resilience. As President of Richdel, Inc., my focus has always been helping horse owners support that system with products they… Continue reading The Collagen Connection: A Smarter Path to Equine Soundness
The Nutrition of Recovery: Why “Forage First” is the Strategic Play Post-Colic
Image by Shutterstock Colic is the word that keeps every horse owner up at night. As President of Richdel and an MBA candidate at UNR, I tend to look at challenges through two lenses: the biological necessity of the horse and the strategic frameworks we use to manage their health. A recent scoping review in… Continue reading The Nutrition of Recovery: Why “Forage First” is the Strategic Play Post-Colic
Stop the Presses: Groundbreaking Study Confirms Horses Actually Love Carrots
Shutterstock Image Breakthrough Science: Horses love carrots AND they're good for them! Hello fellow equine enthusiasts! As the President of Richdel, Inc., and someone currently surviving on coffee as an MBA candidate during Mid-Terms at the University of Nevada, Reno, I always appreciate when hard data backs up common sense. Case in point: a "groundbreaking"… Continue reading Stop the Presses: Groundbreaking Study Confirms Horses Actually Love Carrots
Mastering Horse Health Branding Strategies
As President of Richdel, I’ve seen brands thrive and fail in the crowded, passionate horse health space. This market's fragmentation reflects diverse customer needs, but it also means you can’t be everything to everybody. Finding Your Lane In a noisy market, clarity wins. Take Select The Best as a strong example of a "backstop" brand… Continue reading Mastering Horse Health Branding Strategies
Supporting Healthier Animals & Developing Successful People 