Points of Precision: Analyzing the Data Behind Modern Equine Acupuncture

Image Courtesy of UC Davis Weill School of Veterinary Medicine Center for Equine Health As the president of Richdel, my daily focus usually centers on the microscopic details of equine nutrition. I spend a significant amount of my time analyzing the precise ratios of amino acids, minerals, and vitamins that help our horses perform at… Continue reading Points of Precision: Analyzing the Data Behind Modern Equine Acupuncture

The Invisible Hurdle: Why IBD Might Be Affecting Your Horse’s Performance

Image by Shutterstock As an MBA candidate at the University of Nevada, Reno, I spend a lot of my time focused on identifying inefficiencies and finding data-driven solutions. Whether I am in the classroom or leading the team at Richdel here in Carson City, the goal is always the same: keep the organization running at… Continue reading The Invisible Hurdle: Why IBD Might Be Affecting Your Horse’s Performance

The Collagen Connection: A Smarter Path to Equine Soundness

Image by Shutterstock If you’ve ever watched a horse move with effortless, floating suspension, you’re witnessing a remarkable feat of structural engineering. Every stride depends on a finely tuned system built for strength, elasticity, and resilience. As President of Richdel, Inc., my focus has always been helping horse owners support that system with products they… Continue reading The Collagen Connection: A Smarter Path to Equine Soundness

“Moody Mare Syndrome” Revisited: A Scientific Reappraisal

Image by Shutterstock The Data vs. The Myth In a study of over 14,000 mares, researcher A.M. Kareskoski found that behavioral problems were not repeatably verified to be associated with estrus. In fact, 56.8% of mares presented for "strong estrous behavior" were actually in diestrus (the phase where they are not in heat) at the… Continue reading “Moody Mare Syndrome” Revisited: A Scientific Reappraisal

The Microbiome Edge: Boosting Horse Health from the Inside Out

Image by Shutterstock New research is changing how we understand equine gut health, especially the role of the hindgut in energy production and overall performance. The Hindgut: Your Horse’s Energy Engine The hindgut acts as a fermentation system where microbes break down fiber into short-chain fatty acids (SCFAs), including butyrate. These compounds provide a major… Continue reading The Microbiome Edge: Boosting Horse Health from the Inside Out

Do Horses Actually Like Us? Unpacking the Science of Equine Affection

Shutterstock Image Well, science finally has an answer. Or, at least, a very well-researched hypothesis published in the Journal of Equine Veterinary Science. A recent study under review titled "Horses Prefer Their Rider: A Strange Situation Test Adaptation Shows Behavioral Evidence for Partner-Specific Bonding" decided to tackle this age-old mystery. Here is a breakdown of… Continue reading Do Horses Actually Like Us? Unpacking the Science of Equine Affection

Stop the Presses: Groundbreaking Study Confirms Horses Actually Love Carrots

Shutterstock Image Breakthrough Science: Horses love carrots AND they're good for them! Hello fellow equine enthusiasts! As the President of Richdel, Inc., and someone currently surviving on coffee as an MBA candidate during Mid-Terms at the University of Nevada, Reno, I always appreciate when hard data backs up common sense. Case in point: a "groundbreaking"… Continue reading Stop the Presses: Groundbreaking Study Confirms Horses Actually Love Carrots

Mastering Horse Health Branding Strategies

As President of Richdel, I’ve seen brands thrive and fail in the crowded, passionate horse health space. This market's fragmentation reflects diverse customer needs, but it also means you can’t be everything to everybody. Finding Your Lane  In a noisy market, clarity wins. Take Select The Best as a strong example of a "backstop" brand… Continue reading Mastering Horse Health Branding Strategies